The ASHA Story

I’m Tasha Ghouri, you might know me from Love Island Series 8 or Strictly Come Dancing 2025, or maybe this is your first time hearing about me. Either way, welcome to ASHA! 

My love for fashion has always been a huge part of who I am. Over time, it grew into something more and I realised I didn’t just want to wear fashion, I wanted to create it. I wanted to build something of my own that truly reflected me and what I stand for.

I wanted a brand that felt like me that I can share with you all. Something bold, expressive and empowering. I want you to feel confident and beautiful when you put on an ASHA piece. 

And that’s how ASHA was born.

The idea first came to me in 2022, and now… here we are!

Do you want to know more ? Watch this video where I explain more.